Creativity flows in my veins, but it was my love for all things unique and handmade that spurred me to branch into jewellery design. The idea came from the desire to help support local artists, while also giving people one-of-a-kind gifts that carried meaning and purpose.
I started designing jewellery about seven years ago not long after the When Adam Met Eve brand was born. It all began out of curiousity when I started experimenting with my logo on a pair of earrings. Soon enough, the idea exploded and I started looking at what other things I could create in the laser-cutting space. What resulted was a range of unique and quirky handcrafted jewellery pieces that carried a charming sense of individuality and emanated that “wow factor” when worn.
Fortunately, people’s love of the When Adam Met Eve jewellery range has grown to a point where I’ve been approached by local stores that want to stock my products. This is thanks to people’s growing appreciation of handcrafted pieces and the popularity of handmade markets in Perth that have provided local artisans a platform to showcase their designs.
I’m often asked, "Why the name ‘When Adam Met Eve’?” Originally intended to start up a blog, the name was conceived during an impromptu brainstorming session with a friend in an attempt to create something unique, memorable and intriguing. Renowned for asking a million hypotheticals, I turned to my friend and asked, “What do you think happened when Adam met Eve? What if Adam never liked Eve or vice versa but they would be stuck together for the rest of their lives?” And thus When Adam Met Eve was born.
Over time, the logo evolved to incorporate different variations for various events. This has allowed a greater marketing strategy for When Adam Met Eve to expand into different markets, while keeping in line with the brand’s integrity. Keep an eye out for Easter, Christmas and other special event logos that pop up from time to time. Or better yet, check out our online store where you can browse our lovingly handmade jewellery.
Once the name was established, the logo came naturally. Although not normally associated with a freelance graphic designer, I liked that it had a point of difference to other agencies and that its quirkiness aptly reflected my personality. Little did I know that I was going to expand into other areas to incorporate my offshoot jewellery business, which has allowed the name to fit comfortably across both areas. As visual branding was a primary focus for When Adam Met Eve, the logo needed to be friendly and memorable and draw in companies that wanted to invest in creativity and ingenuity, as opposed to the typical “churn and burn” of graphic design studios.